Illustrative scene
Chapter 04/Mazaj · Beverages
From an empty site to a working business
From assessing a franchise opportunity to a fitted-out site and daily operations.
Quick readThe 30-second read
- Ahmed assessed the Mazaj Maghribi franchise and led negotiation, contracting and site selection.
- He followed leasing, licensing and fit-out through, then managed operations and accounts.
- Operations launched in July 2025
May 2025 — Jul 2026
Assessing the franchise opportunity
Ahmed’s role began with assessing a drinks-franchise opportunity. The assignment was not simply to manage a ready-made kiosk: it covered opportunity, contract, site, licensing and fit-out.
Contract and location
Ahmed led negotiation and contracting, selected a station site on the Dammam Road in Riyadh, and followed the lease and operational fit-out requirements.
Before the first day of trading
Ahmed followed licensing and fit-out through until the site became a working kiosk. These stages belong together: a contract does not replace readiness, and fit-out does not replace licensing.
- Negotiation and contract
- Lease and licensing
- Fit-out and launch
- Operations launched in July 2025
Launch is followed by operations
After launch, Ahmed managed day-to-day operations, accounts and follow-through as Project Manager. Work was covered across morning and evening shifts.
- Two staff covering morning and evening shifts
Moroccan mint tea at the service window
The kiosk within an open commercial setting
Ahmed’s role and the team’s
Ahmed led the project from opportunity assessment to launch and managed operations and accounts; the staff covered the shifts.
Opening is a moment. A business is built in what happens afterwards.